In this episode of The Anonymous Marketer, host Nick Bennett and guest Mark Kilens, CMO of Airmeet & Co-Founder of ClubPF, dive into the art of building a marketing organization from scratch. They discuss the importance of a belief system, a rallying cry that brings employees, customers, and the community together. Mark emphasizes that every business, regardless of size or industry, can have a belief system that informs their marketing strategy.