SalesStar is a leading sales development consultancy based in Auckland, New Zealand. Their programs have helped hundreds of sales leaders evaluate their sales force, find and retain top talent and dramatically increase profitability. Despite their impressive track record, SalesStar was struggling to make their CRM system work for them. "At the time we were using a globally recognized CRM brand, but it did not provide visibility of forecasted sales and our sales people hated it. I did not know with any accuracy as to what stage opportunities were at, and when they were going to close", CEO Paul O'Donohue explains. In order to keep growing and progress their planned expansion into the Australian and North American markets, something needed to change. As sales experts, SalesStar had documented every single step of their sales process; however, things continued to fall between the cracks. "The challenge for us was finding the right tool that would encompass everything we believed a sales process should be. At the time, we were basically flying blind. There was no science to what we were doing. We were guessing, which is obviously not a good strategy to scale a business", adds Paul.