Susan Baker is proud to be an independent business woman and a distributor of dry-erase markers, whiteboards, and related materials for over 13 years. When she started www.GoDryErase.com her competition was tough, but not nearly as fierce as it is today. At the time, small office supply stores were still common and she competed on a level playing field. Today however, the giant big-box stores dominate the market and their internet advertising is so entrenched that it is hard to compete for space and attention.

"I used to spend part of my marketing budget on pay per click and the orders rolled in. But recently the results were more and more disappointing, and I realized it was time to be more creative and more pro-active."