Ok so it's the last week of 2021. And to celebrate, we're bringing back some of our favorite interviews of the year to share success stories and inspire you heading into 2022. Today's episode is with none other than Shopify's Harley Finkelstein. As one of the best storytellers out there, Harley gives an absolute masterclass on what it takes to craft a timeless story that resonates with your audience. Because whether you're selling hats or supplements, you need to tell a story and build connections to win.