Associated with
Vickram Halan
Posted Nov 17, 2020
•
5 min read
3 Metrics for Data-driven Marketing - Adapt.io
The method of using data to gain understanding of customer's interactions, preferences, and behaviors, is largely defined as data-driven marketing. Data has been the bedrock of marketing strategies over the years, since it is more reliable than trusting one's gut. By carefully observing data, businesses...
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