The process in which a demo environment are presented to prospective clients is of the utmost importance; you only get one chance to make a first impression. That means your solution is only as effective as your presentation - so personalizing your demo to your client's perspective is key.

In order to effectively demo your product that leads to a closed sale, you need the ability to answer client questions by showing them solutions in real time. Generic and non relevant examples and other limitations during your demo can hurt your credibility and negate the power of your product. This ultimately makes your demo environment the most influential tool in your sales pipeline.