Seasonal influencer marketing campaigns around big events like Black Friday and Christmas are great for short-term PR pushes and building a buzz around your special promotions and limited-edition products. In the long run, it's more effective to build ongoing relationships with ambassadors than to find influencers for one-off seasonal campaigns. With a strong brand ambassador program, you'll always have brand enthusiasts advocating for your products and services, regardless of what time of the year it is.

Here's how.