DC Velocity's article discusses how retailers are using contactless retail technology to keep staff and shoppers safe.

In many ways, Americans are slow to embrace change-we are all still waiting for the paperless office to arrive, after all. However, adversity can be a big catalyst for change; just months into a global pandemic, technology skipped over the paperless office concept and rocketed businesses into the "officeless" experience via new omnichannel worker applications.

In much the same manner that new technologies help keep office workers safe, they are also ensuring that shoppers stay healthy by dramatically reducing physical touchpoints for purchases and returns.

How important is safety when it comes to shopping? According to an Oracle Retail blog, "safety is paramount, as 58% [of those surveyed] were fine to shop in-store with proper safety measures. Retailers needed to quickly retool to change their traditional shopping and remove the high-touch customer service and replace it with a digitally-enhanced self-serve experience that replicates as much of the 'normal' shopping experience as possible."