For many marketers, the thought of managing an affiliate program in-house, is highly appealing as it allows brands to retain control of all the day-to-day aspects of program management. From strategy to execution-you're in the driver's seat. Although appealing in theory, the thought of hiring an experienced in-house affiliate expert coupled with the internal stakeholders' own limited knowledge of the channel, may make outsourcing affiliate program management seem like the only viable option.