Building and marketing your brand has never been more crucial to your company's success. But how do you evolve your brand to meet today's changes in consumer behavior? Or cultivate customer loyalty in a sea of competition, both on and offline? Explore these questions and more on our 10th Smart Route episode, with fashion retail entrepreneur and boutique owner, Wendy Rabin, and a marketing expert at a local SaaS company, Erika Rollins. Listen in as Wendy and Erika discuss everything from e-commerce and human-to-human marketing to the impact of clothes on confidence.