Joining Cheat Codes this week is Kyle Hufford, seasoned Executive Digital Strategist and current Director of Digital Asset Management (DAM) at a leading beverage brand. We all know the drill... You buy a shiny new martech tool that you think will be the end all be all to your marketing success, but when you start the implementation process, all sorts of issues arise. In this episode, Kyle dives into why the key to achieving true implementation success all comes down to the people, process, and THEN the technology – all in that order.