PartnerStack is placing bets on what's to come in B2B SaaS: go-to-market trends, data spends, partnerships and alignment between VCs and startup founders in 2024. Buckle up, it's going to be a wild year of new tech experimentation (with hopes of wins and expectations of some failures), multiple GTM motions and the end of the software recession.

We sat down with PartnerStack's executive leadership, CEO, Bryn Jones, and CMO, Tyler Calder, to evaluate predictions buzzing around the B2B market. Whether we're talking about the return of ARR (annual recurring revenue) or entering a new era of expertise and trust, Jones and Calder are confidently wagering on which trends will thrive and which trends any in-the-know B2B expert would take a pass on.