Podcast metrics demystified: How to measure the ROI of your company's podcast
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Josh DeTar Josh DeTar
Posted Feb 24, 2023 14 min read
Podcast metrics demystified: How to measure the ROI of your company's podcast
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During the sales cycle, people often ask me what specific podcast metrics a company should consider. I used to try and answer these questions directly. I'd ask questions about the company's current content distribution strategy. And I'd then reference podcast statistics or outline ballpark numbers from other shows.But I don't do that anymore. It's a losing battle.Instead, I use these questions to share my point of view on podcasting and its impact on an organization's overall content strategy.

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