Community, but why?
Posted Dec 7, 2021 8 min read
Community, but why?

In the last few years, the word community has been thrown around... a lot.
Nike claims they have a community of athletes. OnDeck raised some serious cash by claiming they're building a community of builders. Even I dropped "Working at the intersection of content, commerce, and community" into my LinkedIn bio.
Thing is, most of us say we're building a community, but can't tell anyone how we're actually doing it. Part of the problem is that definitions of community and audience are often misinterpreted.

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