In this episode, we talk to Robert Rose, founder and chief troublemaker for The Content Advisory, author of multiple marketing bestsellers, and all-around content operations shaman with two decades of experience helping marketers from over 500 companies see the light.

Listen now to see what Robert has to say on the rise of content ops as it eclipses marketing ops as the #1 priority for modern marketing orgs, as well as novel thoughts treating content the same way as products or services, and how you can get your content teams a seat at the strategic table.