Associated with
Judith.F
Posted Aug 23, 2022
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5 min read
How rewards can drive your ABM campaigns to perform better
This is a guest post by Xoxoday. ABM (Account Based Marketing) is a form of marketing that uses personalized and highly targeted campaigns to win specific accounts, instead of relying on blanket campaigns that appeal to the entire market. ABM treats "every individual account as a market in its own right." While ABM is a...
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