How to Create a Buyer Persona You Will Actually Use | Office Hours, March 2022
Associated with
Adrienne Barnes Adrienne Barnes
Karissa Barcelo Karissa Barcelo
Posted Mar 29, 2022 11 min read
How to Create a Buyer Persona You Will Actually Use | Office Hours, March 2022

Why do marketers often abandon the buyer personas they spend so much time brainstorming? Adrienne Barnes believes that most buyer personas fail because