One of the primary goals of content is to get your business noticed. The
thinking here is that the more people who see your content, the better since
this attracts more traffic to your website. As a result of more traffic, your
site has a higher chance of converting casual browsers to return visitors - and
eventually, to customers and users.

These days a lot of the content on the web is driven by organic search - unpaid
search results that are based on a person's search using long- and short-ta