Building a Discoverability Powerhouse: Lessons From Merging an Organic, Paid, & Content Practice
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Building a Discoverability Powerhouse: Lessons From Merging an Organic, Paid, & Content Practice
Moz Moz
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Search is a channel that can't live in a silo. In order to be its most effective, search teams have to collaborate successfully across paid, organic, content and more. Get tips for integrating and collaborating from the hard knocks and learnings of merging an organic, paid and performance content team into one Discoverability group. Find out how we went from three teams of individual experts to one integrated Discoverability powerhouse, and learn from our mistakes and wins as you apply the principles in your own company.
Presented by Heather Physioc at Mozcon 2019

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