Posted Sep 29, 2021
•
4 min read
Holidays 2021 for App Marketers in Southeast Asia: Trends, Do's and Don'ts, and Actionable Strategies
In this episode, we speak to Rajesh Pantina, Director, Marketing, Asia Pacific, InMobi, about categories expecting higher adoption for festive season 2021, expected growth in consumption and transaction metrics, importance of vernacular communication, role of shoppable ads along with examples from Mondelez and more.
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