A mobile marketing campaign is no longer separate from the rest of a business' overall advertising strategy; rather it is a fundamental part of both marketing and the shopping experience, whether in store or at home. Retailers are subsequently shifting the way they think about mobile, and are looking to satisfy customers' digital needs in every way possible. According to Deloitte, more than $500 billion in sales is driven by mobile content--so how to capitalize on this market, even if a newbie?