The ultimate goal of a marketing automation platform (MAP) is to make you look like a superhero by streamlining marketing activities, increasing qualified leads and tracking marketing's success. But, let's face it... sometimes after we invest in shiny, new technology, we are disappointed that it doesn't live up to our expectations. Whether you aren't getting the support you need or are sick of tiered pricing, you don't have to be stuck with a tool
that isn't meeting your needs.