Challenges
1. Data fragmentation across business teams and platform silos
2. Poor customer behaviour insight, resulting in untargeted messaging
3. Campaigns incur high cost per lead due to lack of optimisation and segmentation
Solution
1. Tealium iQ™ Tag Management Solution
2. Tealium AudienceStream™ Customer Data Platform (CDP)
Results
1. 20% increase in average repeat rate
2. 10% further increase in customer loyalty repeat purchases
3. Campaigns leverage dynamic segmentation