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Costanoa Ventures / Case Studies
Product Market Fit (PMF) is dead: for early stage startups, it's MARKET Product Fit
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Martina Lauchengco Martina Lauchengco
Jim Wilson Jim Wilson
Posted Sep 9, 2024 • 7 min read
Product Market Fit (PMF) is dead: for early stage startups, it's MARKET Product Fit
Costanoa Ventures Claimed Costanoa Ventures

Image generated via DALL·E Product Market Fit (PMF) perpetuates a fallacy: product comes first. There's

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