This is our first Innovation Keynote - the newest iteration of our product release event!
We chose the name as we are innovating across the platform to step into the AI Era. We are excited to share all of these new features!

In this presentation we cover a bunch of new ActiveCampaign product innovations as well as partnerships to help businesses unlock the future of marketing, including:
- Native WhatsApp and SMS capabilities to enable conversational marketing
- AI-powered tools like an AI Campaign Builder, AI Prompt Block, and AI Action Library to streamline campaign creation and personalize customer interactions
- Enhancements to the automation builder, campaign calendar, and reporting to drive more intelligent, personalized, and measurable marketing
- New strategic integration with Wix, to enable a more connected and AI-powered marketing experience, as well as other A2A and MCP connected apps and integrations
- ActiveCampaign is giving customers early access to pilot its next-generation platform that will serve as an "advisor and team" to help businesses imagine, activate, and validate their marketing strategies

#activecampaign #innovation #ai
#productupdates

00:00 Introduction to event
01:31 ActiveCampaign Future Vision
08:01 Entering the AI Era
09:45 Intro to Active Intelligence
11:44 WhatsApp Messaging inside AC
15:54 SMS, Inbox, & Multi-channel
18:22 Case Study: SMS is a game-changer
19:52 Demo: AI Agents - Current & Future
25:38 Case Study: AI Agents as a partner
27:42 Feature Velocity and Product Releases
32:37 Partner Program Update
34:26 Apps & Integrations feat. AI Agents
35:31 Wix.com partnership
39:53 Demo: Active Intelligence