Marketers are incredibly busy people - especially on the B2B side. Marketing is in charge of the customer experience from the first anonymous touch online, through each step of the buyer journey, to closing the sale and beyond via upselling and retention initiatives. As a marketer, you need all the help you can get to manage the customer lifecycle effectively.
That's why it's so important to make sure your martech stack is working as hard as it can for you. Do you have visibility into all stages of the sales and marketing funnel? Can you easily measure conversion between stages and attribute revenue to specific campaigns? Does data drive your priorities? Here are three signs your martech isn't working.