Crafting a perfect sales message can be painful, but it's essential to capturing a decision maker's attention. In an over-saturated sales market, why not try video? That's exactly what we did at League. We create innovative personalized video emails in an instant. We've not only emerged as industry leaders in digital health, but we've increased our response rate by three times. Here's how Vidyard's video marketing has shaped our sales strategy.

The sales industry is cut-throat and competitive. We are all too familiar with our inboxes being saturated with offers featuring the latest and greatest product or being inundated with popup ads every time we consume digital entertainment. Quite frankly, it becomes annoying and turns off potential clients.

When I accepted the position as the VP of Sales at League, a digital alternative to health benefits, I knew I wanted to build a cutting-edge team and invest in an innovative sales software. In the past year, we've grown from a team of one to more than 30 dedicated sales professionals. I attribute a great deal of our success to the early adoption of Vidyard. Their video creation tool is our secret weapon in the ever-competitive world of marketing and sales.

I was familiar with Vidyard and knew they had a world-class marketing and sales operation. When they launched Vidyard, I reached out to one of my friends at the company and asked for the opportunity to spend some time with it. It only took a few moments with the software to realize that Vidyard was exactly what our sales team needed.