Countless retailers worldwide have quickly enhanced their digital and contactless capabilities to adapt to changing consumer needs-all while striving to adhere to social distancing regulations, help shoppers feel safe, and speed up the checkout process. However, with pandemic restrictions being lifted, consumers are heading back to stores with new expectations. As a result, retailers need to reimagine a unique, highly engaged, low-touch in-store experience.

During Oracle Retail Cross Talk, I chatted with Milind Dharkar, Senior Director of IT at Belk, Jeff Hathaway, IT Director at Luxottica, and Byron Snider, SIS Leader at Scheels. These industry leaders discussed evolving the in-store experience, responding to ever-changing customer and associate expectations, and the future of contactless retail.