Be honest. Do you still decide which mobile device you want to buy by just watching a TV advertisement? Certainly not. Technology has completely transformed the way we make our buying decisions. And not surprisingly, marketing has changed to adapt to this transformation.

This is the age of inbound marketing.

The smart customer of today is internet savvy and likes to make decisions based on their own research. Outbound marketing, on the other hand, is quite in-your-face. More so, it is targeted at one and all, interested as well as the least interested people, making the marketing method less effective. To put it straight, outbound marketing is interruptive.

And when it comes to inbound marketing what better medium can there be to help them make an informed decision, but email marketing?

But, why email marketing? Well, the number of emails sent and received per day will reach 269 billion, and it is expected to surpass 319.6 billion by 2021.

Email is an effective channel for small businesses to generate revenue, nurture leads, close business or keep customers in the know. Keap can help entrepreneurs take their email to the next level.

OK, so let us understand the stages of inbound and how emails can be molded to fit into that methodology: