Influencers are rapidly ushering in a new era of digital marketing by using their strong personal brands to connect with their audiences. In fact, 82% of consumers rely on social media to guide their purchasing decisions (Digital Marketing Institute, October 2021). But how do brands get in on influencer marketing without getting overwhelmed by the complicated and ever-evolving digital landscape? This guide will show you the top three ways to use data-driven marketing to guide every step of your influencer marketing campaign.