As a website owner or marketer, you can write the most amazing articles, but unless you use keywords properly, no one will read your breathtaking content. People simply won't find it. And the most eager customer won't get to your jaw-dropping offer if you don't put up the right traffic signs for search engine crawlers. You need relevant keywords and strong search engine optimization to drive organic traffic to your web page.

The big question is, where and how can you use keywords so your content will show up for the people it's intended for? How do you use keywords in SEO efforts so crawlers identify them as relevance signs that drive traffic to your website?