Many small business marketers hold a misconception that email marketing isn't effective or worth trying due to their campaigns potentially being marked as spam.If you're a small business owner who wants to use email marketing for its cost-effectiveness and flexibility, yet shy away because of the spam factor, this article is for you. We're here to shed light on a few things that'll help you understand the nuances of spam and how to avoid letting it become a roadblock to executing a successful email marketing campaign.