Face-to-face meetings are venues where great ideas are created, strong business relationships are forged, and profitable deals are sealed. There is no substitute for meetings done right. However, poorly organized meetings can also be a money pit, highlighting the need for a strategic meetings management program (SMMP).
Given how thin the line is separating productive/profitable meetings and wasteful/mismanaged corporate events, there's a solid business case for an SMMP in every organization.