To turn every customer interaction into an opportunity, sellers need the right resources to deliver relevant and valuable experiences at every touchpoint. Oracle is delivering on this mission by helping to translate customer buying signals into actions by blending artificial intelligence (AI) throughout the selling process.

According to Forrester, "Automation and real-time AI recommendations help sellers close business faster and grow the value of existing customers." AI's ability to improve sales efficiency and effectiveness has made it a business essential for competing and thriving in today's experience-driven economy.

Our most recent Quarterly Update on Innovations for Advertising and CX highlighted several sales innovations that use built-in AI features and advanced analytics throughout the entire customer lifecycle to help sellers monitor and maximize deals, account health, and customer satisfaction.
Let's dive deeper into a few of them: