Joining us on Cheat Codes this week is David Lipsey, the DAM legend himself. In addition to being Co-Director and Instructor at Rutgers University's DAM Professional Certificate Program, he is also Co-Author of the DAM Capability Model, Global Chair of Henry Stewart DAM Conferences, and much more. In this episode, we dive into how DAM can set a taproot in marketing, spreading across the organization beyond its initial use case. Tune in as we talk about turning DAM into a curiosity enabler, addressing change management challenges, and how DAM can be software silly putty if you use it right.