Sporting goods retailers go for gold
Associated with
Heather Narva Heather Narva
Grant De Waal-Dubla Grant De Waal-Dubla
 Bernhard Puchberger Bernhard Puchberger
Sporting goods retailers go for gold
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In a recent report by McKinsey, the impact of the pandemic goes beyond temporary performance it has also accelerated changes that will have long-lasting implications for companies throughout the sporting goods value chain. To surpass the competition, sport retailers must adapt their customer proposition and operational capabilities.

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