Rebranding can make your company more competitive by giving it a new look and increasing its visibility. However, it is important to think carefully before making any decisions on rebranding your company.

Before you rebrand, it's crucial to know what it involves and if it's the right choice for your business. Twitter recently changed their logo from the iconic blue bird to an X, which caused some negative reactions. This post offers helpful tips for rebranding so you can decide if it's the right time to rebrand your business.