It's time to rethink your lead gen strategy. All of us marketers have been burned by traditional lead gen-high volumes of junk at the top of the funnel and a low conversion rate at the bottom. But why? And which channels and tactics can we deploy for better results?

In this session, you'll hear from practitioners on how to build a lead gen flywheel that keeps them top of mind for buyers and identify when someone is in-market for your sales team.

Topics include:
- Gaps in current lead gen campaigns
- Which news channels and tactics exist for lead gen
- Which lead gen tactics/pitfalls to avoid
- How to create a lead gen flywheel to accelerate pipeline generation