In the last several years, influencer marketing has boomed into a multibillion dollar industry. It's no surprise that it continues to attract hundreds of thousands of new creative people to join the market. As the creator economy continues to grow, it's more important than ever that you think more broadly about who could be influential to your brand.
So, who could that be for your brand? Based on your goals, any of these 7 types of influential people could benefit your brand.