In this episode, Mark Donnigan, the virtual CMO & Business Development Leader at Growth Stage Marketing, joins us to discuss the process of engineering go-to-market motions. Through this episode, Mark talks about:
--> As a founder, how to take your new product to the market
--> Why should the CMO you hire need to be a business strategist and domain expert?
--> What can founders do to 'prepare the market' before their new product is ready to go?
-->Why do some companies fail to scale to the mass market - assuming there is a mass market for their product?
--> Does a category define a brand, or does a brand define the category? and a lot more...