Artificial intelligence (AI) in ecommerce has the potential to promote the free flow - and expansion - of product information and data between brands, retailers, distributors, and, ultimately, consumers.

AI also has the potential to improve the shopping experiences, ever-evolving in intricacy, that consumers have across the digital shelf.

Everyone wants to know which product solves which problem, where to buy it, for what price, and why consumers may choose one over another - and they want to be in the know, like, now.

But with the increasing amount of information that's becoming increasingly easy to access, across an increasing number of channels, through increasingly intelligent tools like ChatGPT and Gemini, there's an increase in responsibility for organizations to disseminate accurate information and safeguard sensitive data - and, above all, maintain their humanity even at the helm of advancing AI technology.

Examine the background and foundations of AI in ecommerce, explore common ecommerce AI tools used by businesses and consumers alike, read about benefits and use cases, and digest some next steps for your organization to consider before digging deeper into AI.