Asking for more money can be uncomfortable. Unfortunately, if you want to make what you're worth, you have to learn to live with the discomfort. Not negotiating your salary, whether at your yearly review or after a job offer, can have disastrous financial consequences. Most companies make low offers expecting employees and candidates to negotiate, and only 39 percent of employees negotiated for a higher salary at their last job interview according to a study by staffing firm Robert Half.