Now the number 83 takes on new significance, at least for marketers. We've been working on some exciting brand-new research at Convince and Convert to better understand the importance and value of word-of-mouth marketing. Our newly-released report, Chatter Matters, found that on the whole, word-of-mouth is more powerful than has been previously documented. That's where the number 83 comes in. According to Chatter Matters, 83% of Americans are more interested in purchasing a product or service when they've received a verbal recommendation from a friend or family member.