The Internet of Things (IoT) isn't a one-dimensional concept. It presents itself in many different ways and provides a variety of benefits-from the minute the customer makes a purchase all the way through the various levels of service they can select.

Not only can insights gleaned from connected devices help you better understand your customers right from the start, but they can also help you reduce their frustration and improve the overall customer experience. So how do you get started, and how can IoT data help?

Let's dive into the IoT-enabled approach to customer service, specifically the first two stages and the benefits they provide.