My worldview was enlightened by the innovative strategy for communicating with customers after reading Michael Bosworth and Ben Zoldan's What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story. The authors dove deep into solution selling's origins, and how it was supposed to solve the "80/20" rule where 80% of the business was made by the top 20% of salespeople. They shared their findings through their own short stories, explaining why telling a story connects people emotionally and can be effective when you speak with a prospect for the first time.