Summary: Based in Springfield, MO, American Fleet supplies Detroit diesel engines to truckers and other commercial vehicle drivers. Given the nature of their industry, the business had short sales cycles of only a couple of days to satisfy the needs of its customers – often panicked drivers urgently calling in for new engines. They also had limited means to nurture leads to grow their business or recapture previous customers. Meanwhile, they wasted hours failing to align their marketing and sales teams under a cohesive go-to-market approach. To keep their brand top-of-mind and efficiently close more deals, they turned to SharpSpring.