Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. In this conversation, hosts Michael Hartmann, Mike Rizzo, and Naomi Liu are joined by Dean de la Peña, VP of Identity, Data Strategy, and SaaS at Resonate. Dean shares how predictive consumer intelligence and advanced personalization can help marketers move beyond surface-level targeting to create meaningful, scalable customer experiences.

In this episode, you'll learn:
✅ How to define personalization in marketing today versus what it should look like
✅ Why marketers have historically struggled to deliver true personalization
✅ How predictive AI enables one-to-one engagement at scale
✅ What key data inputs reveal what people truly care about
✅ How to balance advanced personalization with privacy and ethics