How HP Used Supermetrics to Optimize Campaign Budgets Across Multiple Channels and Countries
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How HP Used Supermetrics to Optimize Campaign Budgets Across Multiple Channels and Countries

Hewlett Packard (HP) is a multinational IT company with a presence in 185 countries worldwide. Founded in 1939, HP has grown to become one of the world's leading printing and personal systems technology companies, manufacturing and selling personal computers (PCs), printers, related supplies, and 3D printing solutions.