In February, Carly Joy (996,900 followers) posted a TikTok about her shaving routine. 18 million views later, EOS rolled out a limited edition line inspired by her video.
There is no doubt influencers are making an impact on beauty and personal care sales through TikTok. Last fall, #beauty hit 61 billion views worldwide.
With that pretty picture in mind, here are some highlights from a report by Inès Durand, our Beauty and Personal Care expert, which taps Similarweb Shopper Intelligence to examine the impact of TikTok influencers on Amazon beauty sales. Read on for insights and bonus tips to shine in the blossoming beauty space.
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