How to report marketing performance
3 min read
How to report marketing performance

You can't plan where you're going without knowing where you are. That's what marketing performance helps you do - see where your business is at. Use your AdTech to understand the performance of top-of-funnel metrics like impressions, click-throughs, conversions. Then, your marketing automation system can fill you in on mid-journey metrics like marketing database size, email/mobile subscribers, message opens, clicks, and click-to-opens.

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